Think First Belief ・ Judgment ・ Action
Strengthening human discernment.
Independent essays, conversations, research, and practical tools for examining what we believe.
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The work
We examine media, technology, institutions, and the claims we accept as true. The work makes evidence, methods, and uncertainty available for scrutiny.
The question behind the work
What makes a claim worth believing?
Applied research
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Current work
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Essays, observations & open questions
The Intelligence That Points
Behind an almost empty website lies an ambitious experiment at the frontier of machine intelligence.
Read the essayI wrote this. So did AI.
Jim Detjen examines his use of AI in writing—and what readers deserve to know about it.
Read the essayBefore judgment.
Open the Standing Brief for a maintained record of developments that can change what we see, believe, remember, and do.
Open the BriefA better number. A better result?
Work through a fictional service report. Compare totals, daily averages, and outcomes before accepting the improvement.
Try the comparisonStart with a conversation.
Media, gaslighting, AI, and discernment. Six starting points from Season One.
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Guides & worksheets
Start with
a question.
Worked examples and reference tools for examining a claim, comparing accounts, or checking a source.
All guides and worksheets Looking for a word? Open the DictionaryPractical Framework
A method for thinking more carefully.
Use six stages to move from an initial reaction to a judgment you can explain—and revisit.
Use the Clarity Framework- 01 Develop Awareness
- 02 Investigate Claims
- 03 Analyze Narratives
- 04 Engage Disagreement
- 05 Verify Facts
- 06 Live with Discernment
Attention Intelligence
TakeNotice.ai
One consequential subject at a time. A separate experience developed through THNK Research for independent investigation.
Explore TakeNotice.aiFoundational Work
Distorted
The stories we inherit shape the realities we experience.
In Distorted, Jim Detjen examines how language, memory, media, and institutions influence what we accept as true.
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