Identity & Media
A mark that asks for a second look.
THNK condenses THINK into a mark completed through attention. Its implied I is discovered rather than shown.
Architecture
Think First is the principle. M is the practice.
Think First
Public principle and human discernment initiative
Think First establishes the human purpose and governing principles.
M
Governed, human-accountable reasoning architecture
M puts Think First's governing principles into practice.
The M Fellowship
Intellectual stewardship
The M Fellowship contributes intellectual stewardship.
Think First Formal Seal
Ceremonial and archival use
The M emblem identifies the governed reasoning architecture. The Think First Formal Seal marks ceremonial, archival, and formally stewarded uses.
Expressions
Publishing and public inquiry remain close to the masterbrand.
Foundational Work
Distorted
Distorted is the foundational work from which Think First's inquiries into language, media, perception, and judgment developed.
Language
Principle, purpose, and practice.
- Purpose
- Strengthening human discernment.
- M proposition
- Make reasoning visible. Keep judgment human.
- Intellectual territory
- Before judgment.
- Think First distinction
- Think First does not tell people what to think. It strengthens the habits by which they determine what deserves to be believed.
Reference
- Public name
- Think First
- Primary descriptor
- A human discernment initiative
- M descriptor
- A governed, human-accountable reasoning architecture
- Fellowship
- The M Fellowship
- Editorial publication
- The Journal
- Public inquiry program
- Think First with Jim Detjen
Think First should not be referred to publicly as Think First Institute. The Formal Seal should not be used as a general promotional logo.
For media inquiries or vector artwork requests, contact Think First.