Identity & Media

A mark that asks for a second look.

THNK condenses THINK into a mark completed through attention. Its implied I is discovered rather than shown.

Think First primary masterbrand lockup.

Authorized Identity

One public identity. One supporting emblem.

Think First primary masterbrand lockup.

Think First

Primary public identity

The primary lockup is the everyday public identity of Think First across publishing, inquiry, research, media, and educational work.

The Clarity Framework Emblem: a gold lantern with a red flame, surrounded by white stars on black.

The Clarity Framework Emblem

Framework-specific use

Identifies the Clarity Framework as a defined intellectual or practical framework associated with Think First.

Expressions

The principal expressions of Think First share one public identity.

Still Thinking with Jim Detjen lockup.
Still Thinking with Jim Detjen Editorial publication
Think First with Jim Detjen podcast lockup.
Think First with Jim Detjen Podcast

Foundational Work

Distorted

Distorted is the foundational work from which Think First's inquiries into language, media, perception, and judgment developed.

Distorted primary title lockup.
Distorted hardcover, second edition, and audiobook title lockup.

Approved Public Language

How Think First should be described.

Purpose
Strengthening human discernment.
Intellectual territory
Before judgment.
Public posture
Think First makes its reasoning available for scrutiny and revisits conclusions as evidence changes.

Reference

Public name
Think First
Short description
Independent essays, conversations, research, and practical tools for examining what we believe.
Editorial publication
Still Thinking with Jim Detjen
Podcast
Think First with Jim Detjen
Foundational work
Distorted
The Psychology of Gaslighting, the Power of Story, and the Practice of Clarity
Research
THNK Research
Rankings family
Earned Rankings
Public rankings edition
Earned Rankings: College Football
Rankings attribution
Developed by THNK Research.
Practical framework
The Clarity Framework

Use Think First as the public name. Do not refer to it as “Think First Institute.” The Clarity Framework Emblem identifies the framework and should not be used as an institutional seal or as the general Think First mark.

Related Work

Think First engages the public. The M Institute stewards the intellectual tradition and the normative M Reasoning Protocol. Human Threshold is a separately developed commercial workspace for consequential inquiry.

Think First, The M Institute, and Human Threshold share an intellectual origin but remain distinct in purpose, governance, finances, statements, marks, and responsibility for their work. Identity and media assets for The M Institute, the M Fellowship, and Human Threshold are maintained separately from Think First.

For interviews, media information, approved biographies, or vector artwork, contact Think First.