Identity & Media

A mark that asks for a second look.

THNK condenses THINK into a mark completed through attention. Its implied I is discovered rather than shown.

Think First extended masterbrand lockup reading A Human Discernment Initiative.

Authorized Identity

One public identity. One supporting emblem.

Think First primary masterbrand lockup.

Think First

Primary public identity

The primary lockup is the everyday public identity of Think First across publishing, inquiry, research, media, and educational work.

Think First Formal Seal.

The Clarity Framework Emblem

Framework-specific use

Identifies the Clarity Framework as a defined intellectual or practical framework associated with Think First.

Expressions

The principal expressions of Think First share one public identity.

The Journal lockup.
The Journal Editorial publication
Think First with Jim Detjen podcast lockup.
Think First with Jim Detjen Public inquiry program

Foundational Work

Distorted

Distorted is the foundational work from which Think First's inquiries into language, media, perception, and judgment developed.

Distorted primary title lockup.
Distorted hardcover, second edition, and audiobook title lockup.

Approved Public Language

How Think First should be described.

Purpose
Strengthening human discernment.
Intellectual territory
Before judgment.
Public posture
Think First does not tell people what to think. It strengthens the habits by which they determine what deserves to be believed.

Reference

Public name
Think First
Primary descriptor
An independent public initiative for human discernment
Editorial publication
The Journal
Public inquiry program
Think First with Jim Detjen
Foundational work
Distorted
The Psychology of Gaslighting, the Power of Story, and the Practice of Clarity
Practical framework
The Clarity Framework

Use Think First as the public name. Do not refer to it as “Think First Institute.” The Clarity Framework Emblem identifies the framework and should not be used as an institutional seal or as the general Think First mark.

Related Work

Think First engages the public. The M Institute stewards the intellectual tradition and the normative M Reasoning Protocol. Human Threshold is a separately developed commercial workspace for consequential inquiry.

Think First, The M Institute, and Human Threshold share an intellectual origin but remain distinct in purpose, governance, finances, statements, marks, and responsibility for their work. Identity and media assets for The M Institute, the M Fellowship, and Human Threshold are maintained separately from Think First.

For interviews, media information, approved biographies, or vector artwork, contact Think First. contact Think First.