Partner page / PreviewThink First / Brand partnerships
Reach peoplewho stillpay attention.
Think First is built for people who want to understand what deserves their confidence. Bring your brand into work that helps them examine the world more carefully.
Podcast · Publishing · Underwriting · Custom partnerships
In good company / Season sponsors
Attention, with a purpose
We don’t sell interruptions.
We build introductions.
Think First is built for people who choose to stay with a question. Technology, culture, science, institutions, and human behavior give them plenty to consider. A good partnership earns its place in that inquiry.
- What am I being asked to believe?
- What does the evidence support?
- What would change my mind?
The work around your brand
One purpose.
More ways in.
Think First is an independent public initiative for human discernment. Conversations, writing, research, and practical tools give that purpose a place in everyday life.
Think First with Jim Detjen
Podcast / Public inquiryConversations, essays, and investigations into the ideas, evidence, and stories shaping judgment.
The Journal
Independent essays / Email subscriptionsJim’s written inquiry, observations, and considered responses—published on Substack and available by email.
The Standing Brief
Continuing editorial attentionA maintained record of developments affecting perception and judgment, with sources and changes kept in view.
Discernment in practice
Guides / Worksheets / MethodsWays to examine a claim, compare competing accounts, and put careful thinking to use beyond the page.
The foundational book
Distorted
The published work behind Think First’s inquiry into language, narrative, perception, and judgment.
What we can do together
More than
an ad read.
Start with the connection between your brand and the work. We’ll shape the format, scope, and timing around it.
Podcast sponsorship
A host-read introduction from Jim, with a clear reason the product or service belongs in front of Think First listeners.
Host-read placements · Episode or season partnerships
Underwrite the work
Help make a season, a Journal series, a public conversation, or a practical resource possible—with clear recognition of your support.
Publishing · Public inquiry · Accessible resources
A broader partnership
Develop an ongoing presence across selected Think First formats. Bring a useful idea; we’ll explore where it belongs.
Custom integrations · Video and social where agreed · Sustained partnerships
Placements, deliverables, reporting, and any category exclusivity are agreed for each partnership.
Find the right fitA little discernment on our side, too
We should probably
like what you do.
Seriously. Think First asks readers and listeners to examine claims and pay attention to incentives. It would be strange if we didn’t do the same with the brands we introduce.
A reason to belong.
A useful product, thoughtful service, or idea worth explaining. The fit should make sense to the people encountering it.
Claims we can stand behind.
Introductions should be specific and supportable. Any personal recommendation should reflect real experience.
Support with a clear boundary.
Commercial relationships are disclosed. Partners help make the work possible; editorial judgment stays with Think First.
Before we talk
A few useful details.
What should we send?
Your name, company, website, and a few lines about what you have in mind. Include timing and a budget range if you already have them. A clear introduction is enough to begin.
Can we discuss audience data and pricing?
Yes. Tell us which formats interest you so we can discuss the relevant audience figures, their reporting periods, available placements, and the scope of a proposal.
Is category exclusivity available?
Category exclusivity can be discussed as part of a partnership. The category, channels, duration, and any existing commitments need to be defined in the agreement.
Can we bring a custom idea?
Please do. A useful connection may lead to a format we haven’t listed here. We’ll begin with fit, then work through what it would take to make it well.
Start a conversation
You know your brand.
We know our audience.
Let’s see whether they belong in the same conversation. Tell us what you do and what you have in mind.
Email Jim jim@katapultgroup.usThink First · Strengthening human discernment.
Sponsorship and underwriting through Think First LLC.